Color & Specs



Herring Lowrider

The unique family of lures is based on supernatural herring imitations. The triple joint allows the lure to swim and more through the water like the real thing. A true innovation and a very effective and easily fished lure. There are four types in the range: a suspending Swim & Jerk lure with a big S-curve action; a suspending Liplure with an erratic flashing action; a Lowrider lure with a super erratic rolling action and a giant Swimbait version with an extra large S-curve action. All 4Play lures are supplied with premium quality Japanese carbon steel trebles and extra strong forged split rings.

4Play Lowrider: Very erratic and vibrating action. Can be fished very slow and with stop-and-go retrieve. Dives 5-15’ depending on line diameter.

Herring Lowrider Features

  • Very erratic action with heavy vibration mimicking wounded prey.
  • Fish with a spin stop retrieve or a steady slow retrieve.
  • Dives 5’ to 15’ deep depending on lure size, retrieve speed and line diameter.
  • Available in three sizes and weights: 3 ¾” 1/3 oz., 5 1/8” ¾ oz., and 7 ½” 1 ¾ oz.
  • VMS- Vivid Movement System. Lure has a vivid shaking and swimming action on the drop.
  • Great trolling action.
  • Hand painted and tank tested.
  • Super sharp premium hooks.