Color & Specs


Herring Liplure

The unique family of lures is based on supernatural herring imitations. The triple joint allows the lure to swim and more through the water like the real thing. A true innovation and a very effective and easily fished lure. There are four types in the range: a suspending Swim & Jerk lure with a big S-curve action; a suspending Liplure with an erratic flashing action; a Lowrider lure with a super erratic rolling action and a giant Swimbait version with an extra large S-curve action. All 4Play lures are supplied with premium quality Japanese carbon steel trebles and extra strong forged split rings.

4Play Liplure: Has an erratic flashing and rolling action. Can be deadly with stop-and-go or steady retrieve. Dives 3-8’.

Herring Liplure Features

  • Erratic flashing and rolling action.
  • Fish with a spin stop retrieve or a steady fast retrieve.
  • Dives 3’ to 8’ deep depending on lure size, retrieve speed and line diameter.
  • Available in two sizes and weights: 5 1/8” 3/4oz., and 7 ½” 1 ¾ oz.
  • VMS- Vivid Movement System. Lure has a vivid shaking and swimming action on the drop.
  • Great trolling action.
  • Super sharp premium hooks.
  • Hand painted and tank tested.